Meet Joe King, the oldest child and patriarch of the King family. Joe is tasked with running Freedom Farms and dealing with all the responsibility and stress that comes with the job. Although he is equal partners with younger brothers Tim and Pete, everything runs through Joe first. He plans the big-picture decisions for the business, decides who gets hired or fired, oversees the farm store and bakery, and does the books. Tim calls Joe "The Idea Guy," as Joe is often bursting at the seams with new ways to improve or expand the farm. However, sometimes Joe bites off more than he can chew, which makes for some unhappy brothers.